If you want to know more about its benefits on your business then you have come across the perfect page. By the end of this blog, you’ll be thorough with the process of customer analytics. So, let’s start!

Customer Analytics Explained 

Customer analytics involves collecting and analyzing customer data to make informed business decisions. It helps in making targeted marketing campaigns, inclusive customer experience, product development, sales, and many other business decisions. 

The range of decisions can be anywhere from being too simple or too complex.

Customer analytics gives a practical shape to the saying – “Customer is the king.” It helps in keeping the customer at the heart of all decisions.

Businesses run around customers, and customer analytics streamlines the process of making business decisions. As a result, the performance of the business increases tremendously. 

From the research by McKinsey & Company’s surveys, we can say that there is a direct, positive relationship between customer analytics and Return On Investment (ROI). Also, the companies that extensively used customer analytics outperformed in the market. 

Netflix and Amazon Prime Video are the best examples of practical use of customer analytics. These companies use it to study customer preferences and patterns. This further helps them in suggesting their customers’ shows and movies. 

Customer analytics helps these companies to make their services more personalized. Furthermore, it helps them in coming up with new visual content based on customer data. 

Use Of Customer Analytics 

One of the major applications of customer analytics is developing relevant and effective marketing strategies. Furthermore, it helps us to know what channel of communication is preferred by customers, customer behavior, and many other useful insights. 

Together all this information results in the culmination of the perfect marketing strategies. Moreover, the dedicated marketing strategies lead to a reduction in costs. 

It proves to be a great aid in new product and service development. Companies can understand what their customers want from them through the insights given by this analysis. 

Businesses can ponder on this and come up with a product or service that is exactly what the customers want. As a result, both the sales and customer satisfaction increase. 

Other than these two important areas, customer analytics comes in handy for all business departments. It helps in coming up with a customer-sensitive pricing strategy. 

Moreover, coming up with better sales strategies becomes easy. Conclusively, we can say that the use of customer analytics is varied and helpful for any business. It complements the business’s drive to grow and excel. 

Benefits Of Customer Analytics 

Along with the uses that we discussed, there are many advantages that come along with customer analytics. Here is a list of a few major benefits. 

Understanding Customers 

The main advantage of using customer analytics is a better understanding of customers. It involves constant tracking and analysis of customer behavioral patterns. 

As a result, a business can understand its target and potential customers better. Moreover, this makes taking customer-centric decisions simpler and effective. 

Developing Targeted Marketing Strategies 

Through a better understanding of customers via analysis, a business can create more dedicated marketing strategies. 

It helps to explore how customers would react to different marketing campaigns and channels. Thus, a business can make sure that its marketing efforts don’t go to waste. This helps to reduce the marketing costs of the business. 

Increasing Customer Engagement And Experience 

As established earlier, it helps create better marketing strategies for customers. Customer-centric marketing decisions increase meaningful customer engagement on various business channels. 

The insights gained via such analysis can help businesses come up with tailor-made customer experiences to better serve their customers. 

Growing Customer Retention 

When the business and marketing strategies are customer-centric, customers tend to feel valued. This helps in increasing the number of loyal customers. 

Customers tend to stay with brands that make them feel heard and important. Customer analytics helps to do exactly the same. As a result, the customer retention strength of a business increases significantly. 

Increased Business Performance 

All of the above-mentioned benefits lead to one thing and that is better business performance. Sales and revenue increase with each successful strategy when the customer is at the heart of business strategies. 

Increased customer retention rate acts as a cherry on the cake. The direct, positive relationship between business performance and customer analytics is well proven. 

Process Of Customer Analytics 

The process starts with knowing your customer. This involves knowing their age, demographic, purchasing power, etc. Along with that, the goals that the business is trying to achieve should be well defined. 

Next comes the data collection process. This is a tedious but important step as the success is based on the accuracy of data collection. Data can be collected through surveys, emails, website analytics, social media traction, etc. 

The data collected is huge and cluttered. Thus, decluttering and organizing that data in understandable terms becomes necessary. The collected data can be broken down into various aspects to make sense. 

The next step is to start analyzing that data further. This is a lengthy and extensive process. Here, the business can make use of simpler or complex tools depending on the need and budget of the product. There are various AI-powered tools to make this step easier.

This process ends with the visualizing of the data to help better understand it. The data analyzed can be summarized using graphs and tables. This would help the business to strategize its business decisions based on customer analytics. 

Summary 

Customer analytics can aid the decision-making process. It can help the business to keep the customers at the center of all its decisions. Moreover, it results in the business growing in all aspects. 

It should be noted that customer analytics is a specialized job. A whole different range of expertise goes into it. Thus, the best course of action would be to outsource it to experts who have varied experience in this field. 

You can get in touch with us for website development, app development, content and SEO creation, branding, ed tech services, and many other services. So, get in touch with us today to understand the complete schematics of business development. 

The post What is meant by customer analytics? appeared first on ChainElevate.

Professional online test platforms can certainly do more good for the business. By the end of this blog, you’ll understand everything you need to know about it. So, let’s start!

What Are Employment Tests?

Employment tests form an integral part of the selection process. Each online test helps to understand the ability of the candidate to adjust to the job requirements. If conducted properly, these tests can help find candidates with relevant skills and personality for the job at hand. 

Employment tests alone cannot guarantee the selection of the right candidate for the job. But these tests help in distinguishing mediocre candidates from bright candidates. 

Moreover, there is a personal interview after the test. This helps the company to better test and understand the candidate. Employment tests are a supplement to the selection process and not a substitute. 

Why Do You Need Them For Your Organization?

Online tests can aid the recruitment process of the organization. They can help the recruiter identify and test candidates’ skills and knowledge. Moreover, it makes the process of eliminating unsuitable candidates easier. 

As a result, the time and resources of the organization are saved as only the right candidates are sent for interviews. Moreover, this helps in finding the most suitable candidate. Thus, online tests platform streamline the selection process. 

What Are The Different Types Of Tests?

Overall, we can divide the employment tests into five main categories all of which are explained below – 

Intelligence Test 

This test is conducted to measure the intelligence, presence of mind, and learning abilities of the candidates. It tests their ability to understand instructions and make decisions. Intelligence tests are common for almost all types of jobs.

Proficiency Test

The test conducted to measure candidates’ acquired skills and knowledge is known as a proficiency test. They measure candidates’ existing knowledge about the job at hand. Also, they are known as occupational or trade tests.

Aptitude Test 

This test measures candidates’ ability to learn, develop and grow. They are taken to understand the development potential of the candidate. Aptitude tests also help predict a candidate’s success. 

There are two kinds of aptitude tests. The first one is a cognitive test to measure their mental and intellectual aptitudes. The other one is motor tests to measure their physical capabilities 

Interest Test 

Interest tests help in understanding a candidate’s fascination with a certain field. This helps an organization understand what job would be the most satisfying for the candidate. It also helps the organization in providing vocational training to its employees. 

Personality Test 

This test judges the personality of the candidate in terms of his character, nature, and temperament. They are conducted to understand the candidate as a whole. But it is difficult to devise personality tests. This is because it is connected with the candidate’s value system and emotions. 

Who Should Take The Test?

The type of vacancy will decide what people should take the test. New vacancies in the organization can be filled in two ways – external and internal recruitment. In external recruitment, candidates from outside the organization are invited to fill the position. While in internal recruitment, any of the existing employees can apply for the vacant position. 

Employment tests are for both new candidates and existing employees. Also, online tests can become a part of the appraisal process of the organization. This will help test the knowledge of the employees and keep them on their feet. This would also result in designing better training programs for the employees. 

How To Design The Test?

Employment tests are an important part of the selection process. They help in selecting the right employees for the organization. Also, they are equally beneficial for existing employees of the organization. 

So, one should be careful while designing these tests. They should be relevant to help in filling the position vacant. Moreover, they should be versatile enough to help in distinguishing bright candidates. 

While all the types of tests are necessary for selecting the right candidate, it might not be a feasible option for every organization. You can conduct a combination of the above-mentioned types of employment tests. The combination should be such that it meets the requirements of your organization. 

Summary 

Creating a professional online test platform can sometimes be a lengthy and tiresome process for the company. Designing varied questions keeping the organization and job objectives in mind can consume a lot of time. 

However, outsourcing this task to specialists will not only save time and resources but will also provide an unbiased platform for the whole team of employees. 

You can get in touch with us for website development, app development, content and SEO creation, branding, ed tech services, and many other services. So, get in touch with us today to understand the complete schematics of business development. 

The post How to create a professional online test platform? appeared first on ChainElevate.

Let’s look at the ways and mediums via which you can achieve successful advertising. 

Company website For Advertising

In this world stormed with the internet, having your own website is a must. Your website is your biggest tool for marketing. Customers would visit your website to know more about your business and offerings. 

Others mediums of brand advertising would lead back to your website. So, it is of utmost importance that your website is interesting to hold the attention of your customers. Moreover, your brand story should be such that it grasps the fascination of customers. 

SEO And Content Marketing 

This is the most trustable way to increase organic traffic on your website. A comprehensive SEO strategy plays a big role in achieving a good position in search engine results. Both SEO and content marketing strategies work hand-in-hand to make your website better. 

A compelling content marketing strategy would help the company in communicating the brand message clearly. It would also help the company to better connect with the target audience. This helps in building brand trust with ultimately leads to sale conversions. 

Social Media Marketing For Advertising

This medium of advertising has a wide reach which is good for the brand. Research shows that at the start of 2021, there were more than 4.33 billion social media users in the world. This equates to 55% of the total population which is a resource that your brand should tap into. 

A well-curated social media marketing strategy can help your brand build its own community of loyal customers. Moreover, it would also help your brand to connect with potential customers. Also, you should make sure that your brand is represented equally on all platforms to ensure maximum reach. 

Paid Advertising 

To build your brand, you can even use the paid mode of advertising such as Google/Facebook ads. But there are many factors which can hamper the effectiveness of such pay-per-click ads. These ads can yield great short-term results for your brand. 

But brand advertising is more about the long-term goals of building a brand image. The short-term yields from paid advertising would not fit well. Also, the costs attached with paid advertising can drain your budget. You should carefully assess your goals and budget before getting into paid advertising. 

Sponsoring 

Events that are hosted by the brand with large target audience participation are known as sponsorships. Through this medium, you can easily make your brand known among audiences. Moreover, it helps in gaining the trust of customers. 

The range of events can be endless depending upon your budget and target audience. Redbull is a brand that has successfully used this medium of marketing. It sponsors and partners which high adrenaline rush events which in sync with the brand image. 

Summary 

That’s all! There are different mediums for advertising like company websites and social media marketing that can go a long way.

Investing the right amount of time and resources can yield long-term results. Also, outsourcing brand advertising to experts can benefit the company. 

You can get in touch with us for website development, app development, content and SEO creation, branding, ed tech services, and many other services. So, get in touch with us today to understand the complete schematics of marketing. 

The post What Are The Different Mediums For Advertising? appeared first on ChainElevate.

Then look no more as you have come across the right blog. Brand advertising is crucial for the success of your brand. As you read this blog further, you’ll fully understand brand advertising and how to implement it for your brand. So, let’s start!

What Is Brand Advertising?

As the name suggests, brand advertising involves familiarising the customers with your brand. It is not just about having your brand name and logo at as many places as possible. The main aim is to establish a meaningful connection with the audience.

While regular advertising focuses more on promoting and selling the products and services, brand advertising focuses on generating long-term relationships with the customers. It helps a company to stand out uniquely amongst its competitors.

We need to strive to create a strong brand identity that customers can resonate with. More importantly, it helps establish customers’ trust in the brand. As a result, the loyal customer base of the company increases over time. 

Tips For Successful Brand Advertising 

There is no clear and simple strategy that works for every brand. Each brand would require a set of different strategies depending upon its vision, goals, and budget. But here is a list of tips that could help you in formulating a successful strategy.

Establish Your Brand Objectives

The first and foremost step for venturing into brand advertising is to be clear about your brand. You should have a clear idea about what your brand wants to communicate. Also, the purpose of the brand and its objectives must be known. 

This is important because it will help to better formulate your strategies. Once you are clear about the brand, making plans for advertising becomes easier. Moreover, brand objectives would help you to set viable goals for the brand. 

Identify Your Target Audience  

The next part after identifying your brand objectives is to find your target audience. Knowing your target audience is as important as knowing what your brand wishes to communicate. If your target audience is unclear then your efforts would go to waste. 

Knowing your target audience is more than just knowing the demographics such as age and gender. Your target audience for brand advertising should be more detailed. This would ultimately lead to formulating better plans. 

Work On Your Visual Brand 

Think about the brand “McDonald’s” for a second. Immediately McDonald’s logo would pop up in your head. This explains the impact your visual brand can create in the minds of the customers. The visual brand usually consists of your brand logo and tagline. 

Working on the visuals for your brand is certainly the most exciting part of branding. This is where you can unleash your creativity. Your brand image highly depends on your brand logo. So, you should invest enough time and effort in creating your visual brand. 

Explore Your Competition 

Knowing your competition is just as important as knowing your brand. This would help you to make sure that you are not imitating your competition. The goal is to stand out in the competition. And this step would help you in doing exactly that. 

When you are aware of what your competitors are doing then you would know what not to do. And seeing the success of your competitors’ strategies would help you to understand what works well with the customers. Therefore, make sure that you do not miss this. 

Understand From The Customers’ Perspective 

A company’s campaign might fail when they fail to take into account the customers. Brands run around customers and so does your company’s performance. Therefore, if you fail to understand your customers then failure is inevitable. 

Stepping into your customers’ shoes would help you to gain the much-needed perspective. Moreover, it would help you to keep your customers at the heart of your brand. As a result, your brand would connect more with the customers. This tip could be a game-changer in your journey. 

Maintain Consistency For Successful Brand Advertising

Last but not least is to be consistent in your advertising efforts. Maintaining consistency is important for building trust and gaining the loyalty of your customers. Through consistent brand advertising, your brand can be well-established in the market.  

Consistency should be maintained in your efforts as well as your visual brand aesthetics. Also, aesthetic consistency could come in handy. This is especially true for social media marketing which is one of the mediums for brand advertising. 

Summary 

In simple words, brand advertising is nothing but making your brand known in the market. Understanding your brand, target audience, and customers as well as maintaining consistency in efforts can help you in brand advertising. 

You can get in touch with us for website development, app development, content and SEO creation, branding, ed tech services, and many other services. So, get in touch with us today to understand the complete schematics of brand advertising. 

The post How To Carry Out Successful Brand Advertising? appeared first on ChainElevate.

Luckily, we have got you covered. This blog aims to answer questions like what is graphic design, how can you use it for your business, and many more. Without any further ado let’s start!!

What Is Graphic Design? 

Graphic design is expressing ideas and messages creatively through visual and textual elements. It uses elements like typography, illustrations, photography, etc. All these elements combine together to create aesthetically appealing visuals. Moreover, it helps to easily interpret complicated information. 

The main goal of graphic designing is to strike a balance between beauty and practicality. Mostly graphic designing is used for business purposes and creative pursuits. You can find hints of this in marketing materials, website layouts, product packaging, social media, apparel, and many more. 

Graphic Design For Your Business 

You must be wondering how this is an asset for your company. It benefits the business in multiple ways. Following are some of the major areas that are supported by graphic design.

Best Partner For Social Media Marketing 

In this digitalized era, many online opportunities have opened up for businesses to commercialize. One such business opportunity is social media marketing. It ensures wider reach and developing connections with the customers.

And graphic design is the best partner for that. Graphic designers and content creators work together to visualize the company message. Moreover, they make sure that the company message gets communicated in a way that resonates with the customers. 

Supports Branding And Advertising 

Graphic designers are heavily used in business for branding and advertising. The aim of all the branding and marketing efforts is to connect with the audience and generate sales. Graphic design does that by helping the company to do advertise more creatively. 

Aid For Website Designing 

Having company websites has become a prerequisite for businesses. Graphic designers come to the rescue here. They work on making the website aesthetically appealing and user-friendly. 

Graphic designers work with website developers and company heads to make the website creative and approachable. Also, this has specialized areas for this which are website and UI / UX. 

Assists Product Development And Packaging 

Graphic designers also work on making both physical and digital products aesthetically pleasing. Not only the product, but they also help in making the packaging of the product more eye-catchy. Thus, we can say that it helps a business in varied departments. 

Skills Required For Graphic Designing

Graphic designing involves communicating through images and visuals. Also, it involves articulating ideas to companies and clients. Therefore, communication skills become hold the utmost importance for a graphic designer.

Then comes the skill that graphic designers are hired for, i.e., their sheer creativity. Businesses hire them for their artistic eye. Creative thinking comes into play as they have to communicate creatively through visuals. Also, attention to the minutest details and aesthetic outlook is equally important. 

Now comes the technical skill which is understanding graphic design technology. Just having creative ideas is not enough. Graphic designers must convert those ideas into usable and tangible forms via graphic design software. 

Lastly, they should be masters of time management. Graphic designers usually work on many projects simultaneously. Also, meeting the varied deadlines of these projects is necessary. Thus, it is important that graphic designers can handle various projects and adhere to established deadlines. 

Summary 

In simple terms, graphic design is visualizing content. It supports a business in many fields such as branding, advertising, social media marketing, etc.

Graphic designing requires skills like communication, time management, and immense creativity. Therefore, if you are looking for help in graphic design then you should hire professionals or outsource the job. 

You can get in touch with us for website development, app development, content and SEO creation, branding, ed tech services, and many other services. So, get in touch with us today to understand the complete schematics of graphic design.

The post What Is Graphic Design? appeared first on ChainElevate.

Then look no more as we simplified the whole process for you into 8 important steps. By the end of this blog, you’ll understand everything you need to know about the app development process. So, let’s start!

Determine The Objectives For App Development

Getting an app for your business is not a decision that you want to rush into. Not only does this process take a lot of time but also a lot of money. So, it becomes of utmost importance that you are clear with the idea. 

Before jumping onto the process, you should sit down and clearly define the objectives behind getting the app. This step should help you come up with the goals, objectives, and expected results from this project.  

Brainstorm Ideas For The App Development

Once you are crystal clear about the goals and objectives, the next step is to expand the idea. Having healthy discussions with your team could help you in this step. 

Pondering on the ideas and opinions expressed in these discussions could help make the app more user-friendly. You can include your business partners, friends, and experts in the field to help you come up with viable ideas. 

The problems this app aims to solve, the app’s unique selling proposition, and the subscription structure for the app can be decided through this step. 

Conduct Market And Competitor Research

One golden step for any business venture is market research. It is important to know the market the product plans to grow in. Similarly, while developing an app for your business, market research becomes crucial. 

This will help you to understand the needs of your target users. And it will help you come up with an app that satisfies those needs. Along with market research comes competitor analysis. 

Sometimes, you may not find any direct competitors. But if you do find competition, then study about them and try to understand their strategies. You should also look into strengths and weaknesses. 

Select An App Development Strategy 

As we enter the app development stage, the technicality of the process increases. This requires you to decide upon a development partner for your app. There are two options – having an in-house development team or finding an outsourced development team. 

While having an in-house development team would be good but it would require tons of resources and infrastructure. This is not an attractive option for your business if you have a tight budget. 

The other option would save your resources and take the responsibility off your chest. But finding the right outsourcing company to partner with becomes crucial as it can make or break the whole project. 

With the right development strategy and designs for the app handy, you can move on to selecting a development platform for your app. There are namely two operating systems – Android and iOS. 

You can either develop an app that works on any one of the systems or an app that works on both known as the hybrid application. The decision depends on your budget, target audience, and requirements. 

Start With App designing

Once you have selected the right app development strategy for your business you have to start with its design. This step starts with constructing a layout for your app called the wireframe. 

The flow of your app becomes visible to you after the wireframing is completed. But wireframing is a huge process as they can have many screens. After that, you can move onto developing the prototypes for your app. It is the skeleton of your app.

Prototypes give life to your wireframes as it has screens with tappable options taking you from one screen to the other. It is similar to the real app and can be installed on a device. 

Develop And Test The App 

Any app is developed in two phases – frontend and backend coding – that happen simultaneously. It is necessary for you to stay highly active during the process to ensure that the app is developed according to your specifications. 

Once the app is developed, you need to check that it has no bugs or unwanted problems. You should also see that it is easy to use and interactive. You can either have your development team test the app as end-users or give your app to someone unfamiliar to test it.

But, no one has the same vision for the app as you. So, even you should test the app multiple times and see if it meets the requirements that you had in mind. 

Even if your development team has tested the app, you must carefully review the app as well. You should review it from the user’s perspective and look out for any issues or problems. 

Launch And Promote The App 

After careful testing and reviewing, it is time for you to enjoy the sweet fruit of your labor. The app is ready for the world to use but for that, you need to market the app. 

Promoting the app will make people aware of its existence. It doesn’t matter how great the app is, if people are not aware of your app it’s of no use. Therefore, promoting your app is a vital step in order to reach your target audience. 

There are many marketing channels available to help you in this process. Promoting the app on platforms most used by your target audience will prove to be more beneficial. 

Feedback And App Improvement 

No amount of market research and testing is enough to predict the actual feedback of the users. Thus, collecting feedback from users of your app is important. 

Businesses that don’t take into account customer feedback are bound to fail. This stands true for your app as well. 

But just collecting feedback isn’t enough. Working on that feedback and making the app better for your users is crucial. A promising future can be assured for your app by constantly improving it. This will help your app stay relevant and your users happy. 

Summary

App development is an important and equally necessary decision in this digital era. But this process demands time and resources. So, before you take up this commitment, give this decision a good evaluation. 

You can get in touch with us for website development, app development, content and SEO creation, branding, ed tech services, and many other services. So, get in touch with us today to understand the complete schematics of business development. 

The post Create An App From Scratch – App Development appeared first on ChainElevate.

Don’t worry because we have got you covered. We have compiled a list of graphic design software that will help you with this confusing choice. The blog is divided into different categories of needs to make your search easier. So, let’s start!

Graphic Design Software For Beginners 

If you are new in the graphic design field then the following software are more suitable for your needs. These graphic design software come with a low learning curve making them perfect for beginners. 

Adobe Photoshop 

Software type – Paid, Price – $22.47/mo

Available on – Windows and Mac

This name sounds familiar to almost every individual when it comes to designing. Photoshop is the original Adobe software and remains the most popular across the globe. 

This popularity implies that there are tons of courses available online to get familiar with the software. From beginners to skilled designers, Adobe Photoshop has something for everyone. 

Adobe Photoshop is known for its more customizable user interface that fits the needs of all kinds of users. It also has a mobile application to allow varied usage. 

One of the drawbacks of this software is that it offers less support to create vector images, i.e., computer-generated images like logos. 

Sketch 

Software type – Paid, Price – $99/yr for single user

Available on – Mac 

Sketch focuses on digital design and can be used to create websites, interfaces, and apps. This graphic design software is not suitable for photo editing or publishing work. Sketch comes with many features and creative templates. 

The learning curve of Sketch is lower thus suitable for beginners. The overall cost of this software is less compared to other software in the market. One of the disadvantages of Sketch is that it is only available on Mac. 

Adobe InDesign 

Software type – Paid, Price – $20.99/mo for a standalone app

Available on – Windows and Mac 

This is another software from the Adobe house. Adobe InDesign is most popular in the publishing industry as it offers easy creation of magazines, posters, brochures, etc. 

What distinguishes Adobe InDesign from Adobe Photoshop is the low learning curve. It is much easier to use and learn for beginners. 

“Adjust Layout” is one of its prominent features as it automatically readjusts the graphics according to the text size. This makes it suitable for infographics. 

Graphic Design Software For Professionals 

If you are already well-versed in the graphic design field and are looking for graphic design software to meet your professional needs, then have a look at the following software. 

CorelDraw 

Software type – Paid, Price – $599.00 for license version, $198/yr for annual subscription

Available on – Windows and Mac 

Professional vector designs have been made easier with CorelDraw. This software has powerful tools to help you work more efficiently. The availability of numerous customization options makes it an even more attractive choice. 

CorelDraw allows you to take full advantage of touch features by offering a smooth transition from desktop to tablet mode. But unlike Adobe, it has no mobile application. Also, CorelDraw may not be easy to use for newbies. 

Though a paid software, it offers three flexible payment options to its users along with a 15-day free trial. Thus, CorelDraw is a good option if you have a tight budget. 

Adobe Illustrator 

Software type – Paid, Price – $19.99/mo as a standalone app

Available on – Windows and Mac 

Adobe Illustrator is the one-stop-shop for almost all designing requirements. This graphic design software is centered around vector designs thus allowing one to create logos, icons, etc. 

Just like other Adobe creations, this software has an amazing user interface and is highly customizable. The availability of professional templates is very useful for beginners. 

But Adobe Illustrator comes bearing a steep learning curve as well. Also, compared to other vector design software, Adobe Illustrator can be considered as a costlier option. 

Affinity Designer 

Software type – Paid, Price – $49.99 for Windows & Mac, $19.99 for iPad

Available on – Windows, Mac, and iPad

If you are at an early stage of your design career, then Affinity Designer is a cheaper alternative to Adobe Illustrator. This software complements your workflow with smooth and effortless functioning. 

A point worth noting is that its zoom feature goes as far as 1,000,000. Also, its dual environment feature lets you work on both vector and pixel art environments simultaneously. 

Moreover, the iPad app is just as versatile as the desktop app. Though some Illustrator tools are not available on Affinity Designer, it’s still a great option. 

Free Graphic Design Software 

Graphic design software comes with varied costs. If you are not ready to invest money in software yet, then the following list of free graphic design software will help you out. 

Gravit Designer

Software type – Free version, & Paid Pro version, Price – $49.00 /year

Available on – Windows, Mac, Linux, and Chrome   

This HTML-based graphic design application is capable of delivering high-quality vector images. From logos to illustrations and animations, everything is possible with Gravit Designer. 

The portability of the software from any platform allows designers to work from any machine. It offers immense flexibility with its web browser and desktop app versions. Also, the software is highly customizable which fulfills user needs. 

Though it has a free version, the paid version comes loaded with many features which aren’t available in the free version. The choice is up to you, depending on your budget. 

Inkscape 

Software type – Free

Available on – Windows, Mac, and Linux 

Inkscape is an easy-to-use graphic design software, making it a viable choice for beginners. It can be used by illustrators, designers, and web designers alike. The software is quite easy to understand and can be used to create art without any difficulty. 

The user interface of Inkscape is quite commendable. It offers many different tools and features to create and edit vector images. Moreover, Inkscape is free software. But it works slower than other graphic design software. 

Summary 

There are plenty of graphic design software in the market each coming with a different set of features. Some basic features remain the same across all graphic design software. But there are many extra features such as the dual environment feature that comes along with different software. 

Moreover, each software meets different needs and all have varied costs. While selecting a graphic design software, you should make sure that the software selected meets your needs and suits your budget. 

You can get in touch with us for website development, app development, content and SEO creation, branding, ed tech services, and many other services. So, get in touch with us today to understand the complete schematics of business development. 

The post What are the different graphic design software? appeared first on ChainElevate.

If you are wondering what it is and how it works, then you have come across the right page. By the end of this blog, you’ll understand everything you need to know about Content Management Systems. 

What is Content Management System?

A Content Management System is a tool or software that allows its users to create, edit and manage digital content for their website. It eliminates the need for superior technical knowledge to handle digital content. 

This allows them to create and manage websites without engaging in technical coding. Moreover, it helps you implement a comprehensive content marketing strategy. 

The Content Management System consists of two core elements – Content Management Application (CMA) and Content Delivery Application (CDA). 

Content Management Application is the part that allows users to create, edit, manage and modify the content without any technical difficulties. At the same time, Content Delivery Application manages the back-end operations by taking the content and making it visible on the website. 

How does the Content Management System work? 

Any website has 2 parts – the front-end and the back-end. The front-end is the part that the users see in their browsers such as blogs and images. Whereas the back-end stores all the databases and technicalities of the website. 

Earlier one had to manually upload the content on a web server which would later push it from the back-end to the front-end. The advent of Content Management Systems streamlined the process and made content uploading and management an easier task. 

There are many easy-to-handle features available depending on the system you are using. This results in creating more interesting content. For example, in WordPress, the interface looks a bit like Microsoft Word, making it a lot more familiar.  

Advantages of Content Management System

The biggest advantage of having a Content Management System is that it makes handling digital content much simpler. There are many other advantages such as – 

Easy to use 

This is one of the most important reasons to implement Content Management System for managing digital content. As mentioned earlier, it has simplified the process of content management. 

With Content Management System the need for technical knowledge to upload and manage content got eliminated. This makes it easier for content creators to focus on their actual job rather than worrying about technical difficulties. 

Allows multiple users 

Usually, there’s a whole team of content creators working for a company. It makes it easier for them to work simultaneously by allowing multiple users to work simultaneously. 

This saves a lot of time as the responsibility of uploading content shifts on the shoulders of the whole team and not a single person. The content can be also seen and modified by other members of the team in the draft mode before it is uploaded. 

Convenient content management 

This is one of the obvious advantages. Content management is not just about publishing content but removing content that is out of date. This has become much simpler with Content Management System. 

The status of various content is clearly visible which helps in better management of content. Easy integration of marketing strategies is possible with planned and well-managed content. 

Improves site maintenance 

Earlier, making changes on the site without disrupting the overall functioning of the website was difficult. But with Content Management System, you can make changes to the site without breaking the actual site. 

Now you can make changes on a single dashboard, and the updates are established throughout the site. This ensures the smooth functioning of your website. 

Various Content Management Systems 

There are many Content Management System platforms in the market offering a variety of features coupled with a wide range of flexibility. 

The most popular Content Management System platforms are WordPress, Joomla, and Drupal. Together these 3 platforms hold more than 70% of the market share. Out of these, WordPress occupies the highest popularity of nearly 60%.

WordPress 

This system tops the list with one of the largest market shares in the industry. WordPress was originally used to aid the blogging process but now can be used to create any type of website. 

It is easy to use and customizable, thus providing a top-notch experience when it comes to content management. No wonder WordPress is one of the most used platforms for managing content.

Joomla

Joomla is also one of the most sought-after Content Management System platforms. But this platform is more suitable for experienced website builders. It is ideal for those websites which aren’t solely based on text content. 

It also provides advanced user management options. To top it all off, Joomla is multi-lingual. This means that you can add more languages to the website without using any extra plugins or extensions. 

Drupal 

Though Drupal lags behind WordPress and Joomla in terms of market share, it is one of the notable Content Management System platforms. It is considered a more secure platform than its competitors. 

Just like Joomla, Drupal can handle multi-lingual sites and gives you a high degree of control over users. But it is not an ideal choice for website making if you aren’t familiar with some coding languages like HTML and CSS. 

How to choose the right Content Management System?

There is no straightforward answer as choosing the right Content Management System platform depends on a lot of factors. You should start by comparing the features that various other platforms provide. 

Also, you should look at the various costs involved and your budget for the whole project. Moreover, you should look for the skill sets required to operate the platform. How easy is it to use the system? Would it require any other special skills to operate? 

Another important thing to keep in mind is the security provided by these platforms. You would want a platform that provides security of your data against future thefts. 

You should compare these few things with your requirement and then select the system which best suits those needs. The right platform is the one that is well-equipped to meet the varied requirements of your business and is under your budget. 

Summary 

Content management has become important for the success of your business. Content Management System equips you to focus more on content creation and management than coding. Not only is it easy to use, but it paves the way for better content and site management. 

There are a lot of Content Management System platforms to choose from. But you should go for the platform that fulfills all the needs of your business. More importantly, the platform that suits your budget along with fulfilling your content management needs.  

You can get in touch with us for website development, app development, content and SEO creation, branding, ed tech services, and many other services. So, get in touch with us today to understand the complete schematics of business development.

The post What Is A Content Management System? appeared first on ChainElevate.

Don’t worry because you have clicked on the right page. By the time you finish reading this blog, you’ll understand all the important things about having multiple online payment methods. 

Why Is Online Payment Required?

The need for online payment options arose due to the increment in technology. Businesses are rapidly going online and more people now have access to mobile phones and associated facilities. 

The government is now promoting going cashless which has given a surge in online payments. Thus, the need for online payment methods has significantly increased. Having online payment options becomes a prerequisite once you have your business online. 

More importantly, Covid-19 has escalated the use of online payment methods as they are safer. Effective online payment options ensure that your customers have a smooth purchasing experience. Also, your customers get more flexibility if your business has multiple payment options. 

This increased flexibility and enhanced customer experience paves way for more revenue by increasing sales. And as mentioned earlier, online payment options offer more safety. Therefore, we can say that having online payment options is in the favor of growing your business. 

Benefits Of Having Online Payment Methods 

First and foremost, multiple payment methods ensure global business reach. This is because it opens up your business to every consumer in the world. Also, it offers more flexibility to the customers giving them a convenient experience. 

Moreover, online payment options offer more security to business owners. It limits the risks associated with using cash or bank fees for bounced checks. Online payment methods are easy to monitor and control. This is because transaction history is properly maintained in online payments. 

Online payment methods minimize the use of transaction slips and other paperwork. This reduces the business’s carbon footprint and gives the business an ecological edge. Also in this Covid-19 era, online payment options offer more safety. 

How Does Online Payment Work?

To make online payment possible, you need to set up a merchant account and payment gateway. The system starts when the customer clicks on the “Buy Now” option on your website, he/she is directed to the payment gateway. The payment gateway picks up the online payment information and transfers that to the payment processor. 

The role of the payment processor is to transfer that transaction to the relevant card network. The card network passes that information to the issuing bank (customer’s bank) which authenticates the transaction. If everything is good, the transaction is authorized and the amount is debited. 

Then the reverse process starts. Now, the issuing bank informs the card network about the successful completion of the transaction. The Card network then informs the payment process which in turn alerts the payment gateway. Finally, the customer gets confirmation that the transaction was successful. 

The whole process is swift and hassle-free for both the business owner and the customer. The online payment process may seem lengthy but it is worth noting that the whole process is completed in around 3-6 seconds. The infrastructure and the communication between all the parties are robust. 

Different Types Of Online Payment Methods 

There are varied online payment methods. Each of these methods come with their own advantages. The most used online payment methods are as under – 

E-wallets

The use of e-wallets for payments has increased tremendously. For using e-wallets, both the business owner and the customer need to sign up for it. It requires you to add the bank details once. This eliminates the need for re-entering information for every transaction. 

Debit cards/Credit cards

Debit and credit cards are the most common mode of online payment globally. All the customer needs to do is enter the card details correctly and the online payment system handles the rest. 

The payment system has extra added security features to ensure that no sensitive information is divulged. But credit and debit cards come with transaction fees which can be of concern for the business. 

Net banking

This mode of online payment is referred to as “if all fails” and “internet banking”. In net banking, no card information is required, unlike debit/credit card payments. A bank can easily help set up net banking services for the customer. 

The rest of the process is easy. The customer only needs to log in using his/her net banking credentials. The only requirement to use this mode of payment is access to net banking facilities. 

Summary 

Online payment methods are faster, easier, and more secure modes of payment than cash. They are beneficial for both the consumers and the business. The options are many such as e-wallets, debit/credit cards, and net banking. And given the current scenario, online methods of payment are more popular. 

There is no one perfect online mode of payment for your business. You need to have all these different modes of online payment for your business. This will provide the customers with more flexibility. 

You can get in touch with us for website development, app development, content and SEO creation, branding, ed tech services, and many other services. So, get in touch with us today to understand the complete schematics of business development. 

The post Create multiple payment methods online! appeared first on ChainElevate.

There are many methods that will help you in developing SEO content that is reader-friendly and compelling. We have found some valuable tips that will enhance your experience of writing user-friendly content, as well will give a boost to your SEO rankings. 

So let’s start!

Write audience-centric SEO content

The first and foremost reason for writing blogs is for the audience to read them. When you keep the audience’s perspective first, you will realize that it will become tremendously easy to express your thoughts. 

This will, in turn, benefit the target audience, and as a result, your bounce rate will decrease exponentially. Needless to say, when readers like the content promoted by Google, Google will benefit from it. This will help us a lot in improving our SEO targets. 

Don’t practice keyword stuffing

When you try to read your blog from the audience’s perspective, you will realize that stuffing many keywords will only make it less readable. After a certain point in the blog, you will start realizing the deliberate use of keywords. 

Even Google understands the stuffing of keywords. Hence, it’s advised to use the higher keyword density at the blog’s starting as much as possible. This will help you in limiting them during the later parts of your blog. 

One another important point to note here is that you should focus more on one or two keywords to target for your page. Giving more than that will not benefit you in any way, but will rather pull you back from ranking for all keywords together. 

Choose your keywords wisely

There are a lot of ongoing studies on how we can choose a particular keyword for our blog. Mainly, we have two types of keywords. Ones who are Relevant, and the ones who are Competitive. 

To rank for our chosen keyword, it is essential that our keyword must be Relevant as well as of Low Competition. This will increase our chances massively at ranking for that keyword. 

Any keyword with difficulty scores of less than 40% can be viable for our selection. Hence, the common zone between Relevant and Low Competition keywords, is the one we should target for!

Use only relevant information

The topmost preference of Google for ranking the pages is by the relevance of its contents. Adding to that, even readers love content that is relevant and precise. So when the readers like your content, they will stay on your website to read it. 

Readers spending a long time on your articles will significantly decrease your bounce rate. This will show Google that your article is indeed a good and reliable one. Thus, Google increases the ranking of your page. 

Headlines are first impressions

When someone reads your articles and blogs, the first thing anyone notices is the headline of your article. Make sure to use a catchy one that too with a few targeted keywords. If someone likes your headline, only then will they stay on your page to read the whole article. 

After the main heading comes to the secondary and tertiary headings (also known as H2 and H3 tags). These will also be of much importance. They are easily visible to people, hence people do prefer to skim through the headings before reading the article first. But even Google knows the importance of high-ranking headings, and it is as well a part of SEO. 

Monitor the analytics

Once you have published your article, the next best thing to do will be to check up the analytics for your blog. They will be able to tell you exactly where you might have to work upon. 

Analysis of your blogs is very important. They show a vast variety of categories including which parts people skip often, and which parts are the most read by people. After seeing these results, you have a vast area for improving even further. 

Summary

In order to create user-friendly content, it has become fairly important to create SEO content that is compelling enough for our audience. Not only keywords, but content, headlines, information, and analysis are also a crucial part of our SEO-oriented blog. 

You can get in touch with us for content and SEO creation, branding, website and app development, ed tech services, and many other services. Get in touch with us today to understand the complete schematics of business development. 

The post How to write compelling SEO content? appeared first on ChainElevate.