Business logos have become an integral part of creating a strong brand of the business. It also helps you in making your brand unique from its competitors. While designing the business logo, there are various factors that require due consideration.

So let’s start!

Understand and know your brand 

A business logo is after all the face of your visual brand. If the brand image is not clear in the minds of the creators then coming up with a logo that reflects the brand would be difficult. So, the first step is to sit down and write about your brand, what inspires it and what message your brand is trying to communicate. 

Your business logo should be such that it communicates the overall personality of the brand. Moreover, the logo should reflect what the brand stands for. Once you have a crystal clear understanding of your brand, the process of coming up with logo designs becomes easier. 

Simplicity is the key 

Assuming simple to be plain and boring is wrong. Here, keeping the business logo simple involves not using too many colors and elements. Having a lot of elements in your logo would make it overcrowded and would give mixed messages to the audience. 

A few examples of simple yet successful business logos are Nike with its swoosh or Apple with its half eaten apple. The largest online marketplace, Amazon, only has two colors and two elements going on in its logo. Yet, the logo immediately pops up in the mind. The key here is to keep it simple yet memorable. 

Let your creative juices flow 

Again, by keeping the business logo simple we don’t have to forgo creativity. A business logo can be creative yet simple, one just needs to think outside the box. Getting creative in the designing process would ensure that we stay away from the cliches. Not using overused designs would help your brand stand out in the crowd.

Cliches refer to overused designs and would not help in making your brand stand out. An example of a cliche business logo would be to use a tree for a recycling company. Another example could be using a glowing bulb to represent ideas. There are many creative ways of coming up with a logo that’s memorable while avoiding the cliches. You just need to get creative!

Keep an eye on the competition 

One of the objectives of content writing is to make your brand stand out in the crowd. Imagine if Pepsi and Coca-Cola had a similar logo. Any brand cannot afford to use a similar-looking logo.

Thus, one of the important points to keep in mind while designing the business logo is to keep it distinctive and unique. Most importantly, it shouldn’t be similar to that of your competition. 

So instead, thorough research about the competitors’ logos would help to make sure that the same color or typography is not used. Moreover, doing this would also avoid your company ending up in an ugly court battle. One such example of a logo blunder being dragged in court is between two fashion brands – Gucci and Guess. 

Color is crucial 

One of the most important aspects of visual identity is color. Each color has a different meaning and a distinct emotion attached to it. Red shows passion and excitement while yellow looks more friendly and approachable. Black can give a modern and sleek look while white would give a clean and minimalistic look. Moreover, keep the color theory handy while taking the decision.

The choice of color depends on your brand image and the message that you wish to communicate. Another thing  to keep in mind is that the business logo should look pleasing even from a colorless vision. But the previous point, “Simplicity is the key”, stays true here. This implies that you have to make sure that your logo is not a hopscotch of too many colors. Even colors that don’t go together would be a disaster. 

Typography can make it or break it 

The choice of color and choice of typeface is equally important. Hence, the latter should receive due consideration. Just like the psychology behind colors, there’s psychology attached with different typefaces. For example, handwritten fonts are more appealing for the logo of a toy shop. This is because the target customers for the toy shop are children. 

The font should not only appeal to the target audience but should complement the business logo and make it complete. One important point is to avoid gimmicky fonts. Even if your brand is more on the edgy side, the font should not over-communicate that fact. Moreover, the readability of the typeface should be kept in mind. 

Keep it versatile  

Business logos are used for different platforms such as letterheads, product packaging, advertisements, apps, etc. Thus, it is important to make sure that the logo fits the aesthetic requirements of all those platforms. The logo should be equally pleasing on any media, in any size, or on any platform. 

Hence, enough attention should be given to the scalability of the logo. Proportions of the logo should be such that it catches the eye no matter what the size of the logo is. You should keep in mind all the ways in which the business logo would be used and then make sure that the logo fits all those demands. 

Take as much time as you need 

A business logo will be attached with your brand identity for as long as your brand stays in the market. That makes it one of the major decisions in branding. Thus, utmost time and attention should be given to it. Long-term use and association should be kept in mind while designing the business logo.

A business logo is considered a long-term decision and cannot be reversed easily. Any company changing its logo happens rarely or after a really long time. But not always can one brand afford to make such a change. This happens because customer perception is attached to the logo now. For example, Burger King changed its business logo after 20 years. 

Hire a professional 

Considering all the above points in mind we can say that designing a business logo is a long, tiresome but an equally important  project. The amount of creativity and attention that it demands cannot be fulfilled by someone without a strong eye for design. Thus, in such scenarios hiring a professional is the best foot forward. 

Designers have varied experience and expertise in the logo designing field. They can help you come up with creative, aesthetic, and professional logos that will suit all the needs of your company. Business logos are usually a one-time investment decision. Therefore, getting some outside expert help will ensure that you make the right decision. 

Summary

To survive in this ever-changing and competitive business environment, the need for creative logo branding has increased tremendously. Not only a professional business logo but even the name and tagline impact the brand value of a company. Hence, it is important that your brand value is designed uniquely. 

You can get in touch with us for branding, logo creation, website and app development, content and SEO creation, and many other services. Get in touch with us today to understand the complete schematics of business development. 

The post How To Design A Creative And Professional Logo For Your Business? appeared first on ChainElevate.

The pandemic has shifted many businesses online. Moreover, not every business is well equipped to handle business operations being online. ChainElevate, with its vast expertise and experience in the field, is all set to get such businesses on the digital track. A gentle push into the digital direction by ChainElevate can take any business onto the path of success. 

The company has a strong footing in providing IT services. That involves services such as mobile development, web development, UI/UX, and e-commerce development. Now ChainElevate is creating a niche for itself in marketing and ed-tech. This includes branding, ed-tech, web analytics, social media marketing, and content writing. This move will make the company a one-stop destination to cater to all the digital needs of any business.  

Branding

Branding helps in changing the way clients perceive the company. It also helps in bringing more business to the company. ChainElevate aims at filling the same gap between clients and the company by the virtue of customized branding. 

Ed-Tech

The education industry is different from the other corporate companies in all terms of marketing and sales. And given the current scenario, the educational industry is seeing shifts like no other. ChainElevate very well understands this need of the industry. Thus, it is focusing on helping the educational industry with its expertise in the area of technology. 

Web Analytics

Web Analytics helps in understanding the needs and behavior of the clients. But it also helps in growing its reach by making the company website appear more frequently on search engines. This helps in laying down the foundation for getting more clients. ChainElevate takes pride in helping companies lay up this strong foundation. 

Content Writing

Content has become an integral part of any brand. This is because it helps its website rank higher on Google with Search Engine Optimisation. No matter what industry a company strives in, content writing combined with SEO can help it reach the next level. Thus, ChainElevate with its team of highly trained professionals to help in the process.

Social Media Marketing

Social Media is the new trend sweeping the ground off companies’ feet. It is completely changing the way companies traditionally operated. Thus, it is important for any company to have a good social media presence. ChainElevate believes that social media is the key to conquer a new generation of clients while constantly staying in touch with the current clients. 

This expansion has is a huge opportunity for ChainElevate and for the environment the company grows in. It has provided an incredible opportunity for unhired professionals looking for a career in marketing. ChainElevate is also expanding its capacity with the company now having two offices. This surely is a year of certain opportunity for the company in times of sheer uncertainty of the pandemic. 

About ChainElevate

ChainElevate was founded by a team of technocrats with experience in industries like Education, Telecom, Insurance, and Business Process Outsourcing. It has varied experience and a vision for innovation. They have provided stellar services to their clients over years and pride themselves in providing integrated solutions. They aim to simplify digital transformation. Moreover, it strives to provide a platform for entrepreneurs, small businesses, and big corporations to improve their business impact. The company is guided by strong values of innovation, commitment, and trust. Over the years, they have grown into a team of expert developers, who transform your ideas into digital products. They boast a diverse client portfolio spread across the globe. Surely, they are the right choice of technology partner for any company. 

The post ChainElevate expands Its Horizons With new services appeared first on ChainElevate.

Before we jump off to the phenomenon that has found its place in every company’s to-do list, we must first understand what is content writing. In layman’s terms, content writing is drafting engaging content to communicate a company’s message to the target and potential audiences. It’s about cultivating meaningful relationships with your readers so that they develop a keen interest in your company. The development of such interest can lead to them buying the company’s products and services.

Content writing includes a lot of different areas some of which are listed below – 

• Blogs and articles 
• Infographics 
• Videos 
• Podcasts 
• Social media posts 
• Emails

And the list goes on and on. But the items mentioned in the above list form the main part of content writing. 

One of the objectives behind writing good quality content is to increase website traffic. This increased website traffic often translates into sales. And the key to good content is to base it around the audience while staying true to the company objectives. The content should not only stand out with the readers but should also help in earning revenue for the company.

A common thought that often comes to people’s minds is why do we need content writing? Why invest a company’s time, and resources into mere words instead of using that to increase the company’s profits and sales? Well, we have a bunch of reasons to convince you why content writing is important in this digital world. 

Informative and Attractive Website Content

Simply having a “.com” is not enough. A website acts as a brochure for the company. So, it is important that it gives away the right information about the company in a way that grabs the audience’s attention. Here content writing comes in handy as it fills the website with information about the company and its offerings.

Moreover, the website can also contain blogs and articles that might interest the customers. These blogs can be related to the industry the company operates in. It helps in keeping the website engaging and interesting all while being relevant. 

Dynamic Content and Satisfied Readers

The world that we live in today is extremely dynamic. This ever-changing nature has affected not only the company but also the world of our target audiences. It becomes crucially important for a company to have content that is well updated and suits the needs of the readers.

Content writing can help your website stay up to date with what is going on and give the readers what they want. Moreover, by giving the readers the information they came looking for, we can develop a dedicated audience for the company. 

Improved SEO Through Content Writing

You might already have an attractive and updated website, but is it reaching the target and potential audiences? Content writing can ensure that through Search Engine Optimization (SEO), which involves using keywords that can be caught by search engines.

As a result, your website reaches a greater audience and makes more people aware of your company and its offerings. By having SEO-rich content, your company website will get closer to being in the top search engine rankings. Wondering how this would benefit your company? Check out the following point. 

Increased Website Traffic and Sales 

A website with SEO-rich content would result in more people clicking onto your website. This increased website traffic means that your company name has touched the memory of a large audience, including both current and potential customers.

Therefore, the chances of your company increasing its revenue increases as those potential customers can turn into definite sales and revenue. Thus in simple terms, more people connecting with your company and more sales can be ensured by content writing. 

Audience Retention Through Quality Content

While website traffic is important so is the amount of time a customer spends on your website. Interesting, relevant, and engaging content ensures that the reader spends considerable time on the website. Content writing can help build relevant content that your target audience connects with.

As a result, more time is spent by the readers on your website. This helps in creating a lasting impression of the company in readers’ minds. This increased audience retention is nothing but potential sales which can be converted into more revenue for the company. 

Increased Social Media Traction 

In this digital era, websites are not the only way to connect with audiences. We have many other social media platforms that ensure a wider reach in the customer pool. Thus, it is necessary for a company to maintain an equally attractive and engaging presence on its social media handles.

Content writing helps by coming up with content for all the different social media platforms. It can be in any format such as stories, posts, videos, captions, and live sessions. As a result, there is increased traffic on the social media handles of the company.

2021 is the start of a new decade and to be precise, the start of a digital decade. And content plays an important role in the digital world. The compelling points made above make it clear how important content writing is in the current world. 

All the ways that content writing helps a company lead to one end result, i.e., increasing sales and thus increasing revenue. So instead of taking content writing as an unnecessary expense, companies should start taking it as an important strategy to help with the main objective of any business establishment which is to earn profits. 

The post Why Do You Need Content Writing? appeared first on ChainElevate.