Furthermore, the pros of having your website are many, and some prominent reasons are being present or showing availability to your customer or potential partner.

Thus, all you need is one website that helps visitors gain confidence about the product/project/service you provide.

The end goal of the webpage/ website is to have an ROI or a sale. Fret not, sale conversions are usually the last to come after a series of challenges the website faces.

A website usually faces challenges such as SEO optimized webpage, ranking in Google Searches, poor quality backlinking, and interlinking between the related sites. Your webpage needs to be updated frequently with news and talks of the town to let everyone know that you’re ahead of the curve.

Well, there are many ways to attract a customer through a website. But make sure you have a functional one that follows the latest Web Development Trends for 2023 as below:

Top 9 Web Dev Trends For 2023

In our top nine, we have

1. AMP – Accelerated Mobile Pages
2. AI – Artificial Intelligence
3. BT – Blockchain Technology
4. PWA – Progressive Web Applications
5. RW – Responsive Webpages
6. Motion UI
7. SA – Serverless Architecture
8. SPA – Single Page Applications
9. VSO – Voice Search Optimization

AMP – Accelerated Mobile Pages

Mobiles! Who doesn’t use them? I bet you’re reading this blog article too from your phone currently! [Let us know in the comments below – are you?]

Mobiles are easier devices for searching queries and reading articles or information. It is thus important to have a mobile page optimized view in addition to the normal webpage view.

If you’re reading this from a phone, how fast did the page load? Not very fast, huh? Our guess is one of the two things has to be present for a smooth experience on a phone. 

One, the individual must have a strong connection to the internet, and two, the webpage needs to optimize for accelerated mobile pages.

Besides, having mobile pages load faster helps the organization in two ways – one, the user gets the information they need – fast, and two, by not losing the potential customer, you have a chance to showcase your other web pages too.

FACT: Two Third of Web Usage is on Mobile Devices

Moreover, a great advantage of AMP-optimized websites is that they show up faster amidst the swarm of Google’s results. The AMP technology thus becomes more user-focused and user-friendly. It’s a great tool to improve the UX of the website.

AI – Artificial Intelligence

Or as I like to call it, Fake Smartness. Just synonyms really. But feels funny enough to take it ever so lightly seriously. 

Keeping aside the funny, Artificial Intelligence has taken leaps forward with the aid of machine learning and deep thinking. Especially in the realm of Computer Science and the Web. Do you remember when these protocols were initiated and deployed all over the decade of the 2010s?

Well, back then, no one knew how important it could be until we had a deeper understanding of how it could benefit us.

Consequently, this technology makes human life effortless by multifold, simply because it can collect, collate, analyze, learn, organize, problem-solve, and come up with smart solutions to data problems and queries.

Considering how AI constantly works in the presence of an internet connection, it becomes easy to note that the AI software always has access to the latest information published on the web.

AI being there to serve as and when in need is a great way to increase the UI and the UX for the webpage visitor.

You can access multiple AI-based tools to automate the process of AI-powered websites. Be a smart sapien and get started today!

FACT: Life Span of a Website is Just 3 Years

BT –  Blockchain Technology

Block. Chain. Tech. This innovation is the key to the portal of a web that’s Web3. Blockchain technology simply refers to a version of the web where the internet is decentralized and information transfers in flocks of blocks.

Now, your information on the internet is safe at all costs. While speaking of security, the blocks have a security code – but they call it ‘Encryption.‘ 

Consequently, encryptions are necessary and secure the blockchain network. Another reason to secure the blockchain is the primary fact of its working nature. The blockchain stores huge quantities of transaction data between users.

In addition, transactions and data of transfers are kept secure with another innovation known as Smart Contracts. Smart Contracts are generally defined as “A virtual piece of code containing an agreement between two or more parties and the conditions under which the contract is executed.”

Smart Contracts are digital contracts between parties with instructions for the transfer to occur.

In sum, there are many parts to blockchain technology: DeFi, GameFi, DEX, Cryptocurrencies for investing and trading, NFTs, Marketplaces, Smart Contracts, and more!

And in the world of web3, everything is decentral, open, and yet secure.

FACT: Source Code of Website Affects Search Engine Rankings

PWA – Progressive Web Applications

Although we use our phones more than our computer systems and PCs, there have been times when we’ve opened an application on the big screen. Applications like Instagram, WhatsApp, and Swiggy are great examples of PWAs. 

Moreover, they provide us the flexibility to access the service/ application from a device that is not a mobile phone. Applications like Slack, Discord and Instagram have made versions of their native applications that are PC compatible, i.e. an application dedicated to a seamless experience on the desktop view.

Furthermore, the PWAs increase the speed of loading content over the internet and support offline functionality like GMaps.

What’s more, progressive web applications are easy to build and easier to maintain. So, apart from providing a seamless experience to the user, and having easy maintenance, it also costs less to develop one.

FACT: Demographics Impact the User Behaviour

RW: Responsive Websites

Adaption. Our ancestors did it, animals do it, and hey, we do it too! Just imagine if our websites can also adapt to various screen sizes and devices. Cool, right?

Thus the concept of Responsive Websites.

Hence, a responsive web design is an approach to building websites that can adjust to the various screen sizes of many devices.

Consequently, the benefits of a responsive web design are plenty, from being user-friendly and improving the user experience to having low maintenance costs, and improved SEO metrics and analysis.

In addition, one of these benefits of responsive web design is the website load speed and absence of content distortion, which eliminates any need for manual content resizing.

Considering all this, do we need more reasons to have Responsive Websites on our top web development trends for 2023? Really! Employ a response in the comments below!

FACT: Most Of The Readers Simply Scan The Website.

Motion UI

If you’re a Metamask user, you’d often observe the mascot move its head along with the cursor. Having said that, let’s confess, it’s nearly impossible for us and the fox to stay with a straight face.

There are many examples to testify to the importance of UI – it’s a tactic in Website marketing and SEO optimization. Besides fancy billboards or paid ads, all the words in them depend on what the user sees when they visit the website.

The website design needs to be appealing to the user. And you have only one chance to get it right.

Because the first impression is the best impression.

And with a fast webpage that loads quickly, you have about 3 seconds to impress the person who comes to the site.

This front-end tool is essential to build a responsive website design within its native app setting. It makes the website more attractive. Trust me, if we were kids, we’d want to play around with it.

An attractive web design showcases the efforts put in to keep a live page functional and user-friendly.

FACT: Users Form Their Opinions in 0.9 Seconds

SA – Serverless Architecture

Synonymous with serverless computing, this technology aids in building apps and hosting them in a third-party infrastructure. Thus you don’t have to work on server maintenance and updates.

So, if you’re not handling the server, who is and how? Your third-party host is all hands for cloud computing. Yup! Most server data,  code, and files are safe in the cloud.

Consequently, they offer a platform for you to store your application data. The data of the application is broken down systematically and can function independently.

Furthermore, the application is invoked and scaled virtually. Thus, eliminating the need for software and hardware management.

TIP: Design your web page and website based on its Aim. A service provider would definitely have a different design compared to an e-commerce website.

SPAs – Single Page Applications

In a list of the top 9 web development trends, SPAs are regarded widely for the coming ages of the internet.

A single-page application is when an application on the web browser need not reload itself multiple times. It is a single home page that is easy to navigate and browse.

Some of your famous SPAs are Gmail, Twitter, and Youtube. The application structure is such that all the navigation keys are set aside so you can focus on the content you need.

Consequently, they provide a better user experience since users can use the page without a reload.

Furthermore, not having to reload the page only makes the site better for the developers on the other end. It is easy to make and maintain. 

TIP: While designing your professional  web page make sure to stick to a color palette rather than a very colorful site (unless that’s the theme you’re going for.) 

VSO – Voice Search Optimization

Imagine your hands are greasy or full of paint or henna, and you need to call someone from your phone but can’t.

Stop imagining. Gone are the days of helplessness. Since Google released its voice search feature in 2011, many of us have used it mercilessly just because it’s easier and not to forget – faster than typing.

With technological developments, almost 70% of internet users globally carry a voice search, and 20% of American households ask for assistance from Alexa or have a voice assistant device that aids them.n

Now, you may ask, “how does Voice Search Optimization become a trend in Web Development?”

Easy. You have to ensure your web pages are ready for Voice Searches.

Furthermore, voice search-optimized web pages are not only a web development tool or a trend but a necessary strategy for SEO strategists to ensure they have content that caters to one’s query.

In addition, with Google releasing its LaMDA software, it only makes VSO a promising trend that will be in use for a long time. 

FACT: Landing pages have an average of 70%-90% bounce rate.

Summary

There are many ways to develop your websites and web pages. In our top 9 web development trends for 2023, we have trends for mobile web development such as accelerated mobile pages, progressive web applications, and voice search optimization.

Further, we have trends such as Artificial Intelligence, Motion UI, and Blockchain Technology that are upcoming and revolutionary.

Finally, Webpages and Websites are looking at serverless architecture, single-page applications, and responsive websites.

If you’d like to build your own website or a webpage and don’t know how, contact us. Let us help you with our fantastic web dev team!

The post Top 9 Web Development Trends for 2023 appeared first on ChainElevate.

If you want to know more about its benefits on your business then you have come across the perfect page. By the end of this blog, you’ll be thorough with the process of customer analytics. So, let’s start!

Customer Analytics Explained 

Customer analytics involves collecting and analyzing customer data to make informed business decisions. It helps in making targeted marketing campaigns, inclusive customer experience, product development, sales, and many other business decisions. 

The range of decisions can be anywhere from being too simple or too complex.

Customer analytics gives a practical shape to the saying – “Customer is the king.” It helps in keeping the customer at the heart of all decisions.

Businesses run around customers, and customer analytics streamlines the process of making business decisions. As a result, the performance of the business increases tremendously. 

From the research by McKinsey & Company’s surveys, we can say that there is a direct, positive relationship between customer analytics and Return On Investment (ROI). Also, the companies that extensively used customer analytics outperformed in the market. 

Netflix and Amazon Prime Video are the best examples of practical use of customer analytics. These companies use it to study customer preferences and patterns. This further helps them in suggesting their customers’ shows and movies. 

Customer analytics helps these companies to make their services more personalized. Furthermore, it helps them in coming up with new visual content based on customer data. 

Use Of Customer Analytics 

One of the major applications of customer analytics is developing relevant and effective marketing strategies. Furthermore, it helps us to know what channel of communication is preferred by customers, customer behavior, and many other useful insights. 

Together all this information results in the culmination of the perfect marketing strategies. Moreover, the dedicated marketing strategies lead to a reduction in costs. 

It proves to be a great aid in new product and service development. Companies can understand what their customers want from them through the insights given by this analysis. 

Businesses can ponder on this and come up with a product or service that is exactly what the customers want. As a result, both the sales and customer satisfaction increase. 

Other than these two important areas, customer analytics comes in handy for all business departments. It helps in coming up with a customer-sensitive pricing strategy. 

Moreover, coming up with better sales strategies becomes easy. Conclusively, we can say that the use of customer analytics is varied and helpful for any business. It complements the business’s drive to grow and excel. 

Benefits Of Customer Analytics 

Along with the uses that we discussed, there are many advantages that come along with customer analytics. Here is a list of a few major benefits. 

Understanding Customers 

The main advantage of using customer analytics is a better understanding of customers. It involves constant tracking and analysis of customer behavioral patterns. 

As a result, a business can understand its target and potential customers better. Moreover, this makes taking customer-centric decisions simpler and effective. 

Developing Targeted Marketing Strategies 

Through a better understanding of customers via analysis, a business can create more dedicated marketing strategies. 

It helps to explore how customers would react to different marketing campaigns and channels. Thus, a business can make sure that its marketing efforts don’t go to waste. This helps to reduce the marketing costs of the business. 

Increasing Customer Engagement And Experience 

As established earlier, it helps create better marketing strategies for customers. Customer-centric marketing decisions increase meaningful customer engagement on various business channels. 

The insights gained via such analysis can help businesses come up with tailor-made customer experiences to better serve their customers. 

Growing Customer Retention 

When the business and marketing strategies are customer-centric, customers tend to feel valued. This helps in increasing the number of loyal customers. 

Customers tend to stay with brands that make them feel heard and important. Customer analytics helps to do exactly the same. As a result, the customer retention strength of a business increases significantly. 

Increased Business Performance 

All of the above-mentioned benefits lead to one thing and that is better business performance. Sales and revenue increase with each successful strategy when the customer is at the heart of business strategies. 

Increased customer retention rate acts as a cherry on the cake. The direct, positive relationship between business performance and customer analytics is well proven. 

Process Of Customer Analytics 

The process starts with knowing your customer. This involves knowing their age, demographic, purchasing power, etc. Along with that, the goals that the business is trying to achieve should be well defined. 

Next comes the data collection process. This is a tedious but important step as the success is based on the accuracy of data collection. Data can be collected through surveys, emails, website analytics, social media traction, etc. 

The data collected is huge and cluttered. Thus, decluttering and organizing that data in understandable terms becomes necessary. The collected data can be broken down into various aspects to make sense. 

The next step is to start analyzing that data further. This is a lengthy and extensive process. Here, the business can make use of simpler or complex tools depending on the need and budget of the product. There are various AI-powered tools to make this step easier.

This process ends with the visualizing of the data to help better understand it. The data analyzed can be summarized using graphs and tables. This would help the business to strategize its business decisions based on customer analytics. 

Summary 

Customer analytics can aid the decision-making process. It can help the business to keep the customers at the center of all its decisions. Moreover, it results in the business growing in all aspects. 

It should be noted that customer analytics is a specialized job. A whole different range of expertise goes into it. Thus, the best course of action would be to outsource it to experts who have varied experience in this field. 

You can get in touch with us for website development, app development, content and SEO creation, branding, ed tech services, and many other services. So, get in touch with us today to understand the complete schematics of business development. 

The post What is meant by customer analytics? appeared first on ChainElevate.

If you are wondering what it is and how it works, then you have come across the right page. By the end of this blog, you’ll understand everything you need to know about Content Management Systems. 

What is Content Management System?

A Content Management System is a tool or software that allows its users to create, edit and manage digital content for their website. It eliminates the need for superior technical knowledge to handle digital content. 

This allows them to create and manage websites without engaging in technical coding. Moreover, it helps you implement a comprehensive content marketing strategy. 

The Content Management System consists of two core elements – Content Management Application (CMA) and Content Delivery Application (CDA). 

Content Management Application is the part that allows users to create, edit, manage and modify the content without any technical difficulties. At the same time, Content Delivery Application manages the back-end operations by taking the content and making it visible on the website. 

How does the Content Management System work? 

Any website has 2 parts – the front-end and the back-end. The front-end is the part that the users see in their browsers such as blogs and images. Whereas the back-end stores all the databases and technicalities of the website. 

Earlier one had to manually upload the content on a web server which would later push it from the back-end to the front-end. The advent of Content Management Systems streamlined the process and made content uploading and management an easier task. 

There are many easy-to-handle features available depending on the system you are using. This results in creating more interesting content. For example, in WordPress, the interface looks a bit like Microsoft Word, making it a lot more familiar.  

Advantages of Content Management System

The biggest advantage of having a Content Management System is that it makes handling digital content much simpler. There are many other advantages such as – 

Easy to use 

This is one of the most important reasons to implement Content Management System for managing digital content. As mentioned earlier, it has simplified the process of content management. 

With Content Management System the need for technical knowledge to upload and manage content got eliminated. This makes it easier for content creators to focus on their actual job rather than worrying about technical difficulties. 

Allows multiple users 

Usually, there’s a whole team of content creators working for a company. It makes it easier for them to work simultaneously by allowing multiple users to work simultaneously. 

This saves a lot of time as the responsibility of uploading content shifts on the shoulders of the whole team and not a single person. The content can be also seen and modified by other members of the team in the draft mode before it is uploaded. 

Convenient content management 

This is one of the obvious advantages. Content management is not just about publishing content but removing content that is out of date. This has become much simpler with Content Management System. 

The status of various content is clearly visible which helps in better management of content. Easy integration of marketing strategies is possible with planned and well-managed content. 

Improves site maintenance 

Earlier, making changes on the site without disrupting the overall functioning of the website was difficult. But with Content Management System, you can make changes to the site without breaking the actual site. 

Now you can make changes on a single dashboard, and the updates are established throughout the site. This ensures the smooth functioning of your website. 

Various Content Management Systems 

There are many Content Management System platforms in the market offering a variety of features coupled with a wide range of flexibility. 

The most popular Content Management System platforms are WordPress, Joomla, and Drupal. Together these 3 platforms hold more than 70% of the market share. Out of these, WordPress occupies the highest popularity of nearly 60%.

WordPress 

This system tops the list with one of the largest market shares in the industry. WordPress was originally used to aid the blogging process but now can be used to create any type of website. 

It is easy to use and customizable, thus providing a top-notch experience when it comes to content management. No wonder WordPress is one of the most used platforms for managing content.

Joomla

Joomla is also one of the most sought-after Content Management System platforms. But this platform is more suitable for experienced website builders. It is ideal for those websites which aren’t solely based on text content. 

It also provides advanced user management options. To top it all off, Joomla is multi-lingual. This means that you can add more languages to the website without using any extra plugins or extensions. 

Drupal 

Though Drupal lags behind WordPress and Joomla in terms of market share, it is one of the notable Content Management System platforms. It is considered a more secure platform than its competitors. 

Just like Joomla, Drupal can handle multi-lingual sites and gives you a high degree of control over users. But it is not an ideal choice for website making if you aren’t familiar with some coding languages like HTML and CSS. 

How to choose the right Content Management System?

There is no straightforward answer as choosing the right Content Management System platform depends on a lot of factors. You should start by comparing the features that various other platforms provide. 

Also, you should look at the various costs involved and your budget for the whole project. Moreover, you should look for the skill sets required to operate the platform. How easy is it to use the system? Would it require any other special skills to operate? 

Another important thing to keep in mind is the security provided by these platforms. You would want a platform that provides security of your data against future thefts. 

You should compare these few things with your requirement and then select the system which best suits those needs. The right platform is the one that is well-equipped to meet the varied requirements of your business and is under your budget. 

Summary 

Content management has become important for the success of your business. Content Management System equips you to focus more on content creation and management than coding. Not only is it easy to use, but it paves the way for better content and site management. 

There are a lot of Content Management System platforms to choose from. But you should go for the platform that fulfills all the needs of your business. More importantly, the platform that suits your budget along with fulfilling your content management needs.  

You can get in touch with us for website development, app development, content and SEO creation, branding, ed tech services, and many other services. So, get in touch with us today to understand the complete schematics of business development.

The post What Is A Content Management System? appeared first on ChainElevate.